audiobrand.ing
Your brand is always producing sound.
The question is: on purpose?
The ear recognizes a brand in 0.146 seconds, almost three times faster than the eye. What does yours say in that window?
Trusted ears since 2015
Most brands are audible wallpaper.
The logo took a year. The color system has a manual. The sound? Whatever the stock library suggested that Tuesday.
Different music in every campaign. No audio logo. Nothing a customer could recognize with their eyes closed. Which is how most of your advertising is consumed.
That is not a taste problem. It is a measurable waste of media budget.
more branded attention for ads with sonic brand cues. (Ipsos)
One brand's sound, since 2015.
We produced the DWS Group audio logo for the 2015 rebrand from Deutsche Asset & Wealth Management, then refreshed it in 2021. Both versions are loudness matched, so you hear the work and not the volume.
One number tells you where you stand.
Answer 12 questions
About your brand's audio identity, consistency and recognition. Three minutes, no prep.
See your score instantly
0–100, with a verdict in plain language. On screen, before we ask for anything.
Get the full report
Category breakdown, industry benchmark and your three next moves, by mail.
Every line of your sound. One name.
Rahim Erbil is founder and creative director of Campera Media, the Frankfurt sound agency where concept, composition, sound design, recording, mix and master carry the same signature. Since 2015. More than 400 films.
No handovers. No friction. The person who scores your brand is the person who would fix it.
Fifteen minutes. Three findings. No pitch.
A personal sonic audit of your brand's touchpoints, live with Rahim. Limited by the calendar of one person, because it is one person.
Fair questions.
What does the score cost?
Nothing. The score is the marketing. If it convinces you, you know who made it.
Why free?
Because the report shows how we think about sound. Some readers become clients. Most don't. That's fine, they leave with a sharper brand anyway.
What happens to my data?
Double opt-in, no resale, an unsubscribe link in every mail. Your answers are used to build your report and benchmark, nothing else.
Do I have to buy anything afterwards?
No. If your score lands below 60 we will offer the 15-minute audit. An offer is all it is.
Who is behind this?
Campera Media, a Frankfurt sound agency working for Porsche, Mercedes-AMG, Netflix, HBO and others since 2015.